Who wouldn’t want to be the life of the party, get in free to major events and parties, drink for free, and best of all - make killer money doing it. Written by Nightlife Marketing Consultant Louie La Vella. He has built a successful nightlife event business since being a teenager and now has over 15 years experience under his belt. With over 30 live concerts and a thousand plus weekly events, La Vella gives a fascinating insight into the club and bar industry and how marketing and promotions can create a lucrative income for anyone with out of the box creative and social skills.